INNOVATOR IDOL 2013 WINNER
Innovator Idol was modeled as a hybrid of Dragon’s Den and American Idol, where four local entrepreneurs pitched their idea to a panel of industry experts and the live audience voted for the grand prize winner: SenoSENSE Medical Systems

SenoSENSE provides a fast, simple, painless low-cost test that enables personalized breast cancer risk management. The novel test can be performed in a physician office setting and does not employ radiation. It quickly, and accurately identifies women who are at elevated risk for breast cancer and more importantly – the result of this test enables physicians to pro-actively intervene to reduce risk, initiate earlier surveillance and save lives.