Top Distribution Channels for Startups

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By: Billy Vrbensky, RIC Centre Communications Intern A product with better distribution will always win over a superior product with poor distribution. Once a startup is ready to commercialize its product, you must determine how the product will reach its target consumer. Distribution is about … [Read more...]

What business are you in?

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I’ve started three businesses and in each one I found out later what business I was actually in. When I started my pr agency in Toronto, I quickly discovered that I was not in the publicity business but rather one of obtaining free advertising for my clients. When I started Framestr I thought it was … [Read more...]

The dawn of the drone age

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By Wladimir Hinz, RIC Centre Research Associate The drones or unmanned aerial vehicles (UAVs) are here to stay. These last 2 years have marked what could be the beginning of the drone era. Although the commercial drone market is still in its early stages, some studies estimate the 2015 UAV … [Read more...]

Traits to Look for in a Business Partner

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By: Jordan Whelan The process of seeking out of a partner for your venture is analogous to dating. There are risks of deception or the “bait and switch”, skeletons in the closet or the threat of misrepresentation. To build up trust with someone you engaged in a venture with takes up to 6 … [Read more...]

5 Tips for Recruiting Talent for Your Startup

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By Billy Vrbensky, RIC Centre Communications Intern When you start a company, you handle all of the departments. You are the inventor, manager, marketer, financer and CEO. Just like football, you can’t sustain success with only a superstar quarterback on the team. You need a collection of … [Read more...]

5 Tips for Training Your New Social Media Manager

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Has your company’s online presence reached the point where it’s time to bring professional assistance on board? That’s quite an accomplishment, considering the influx of companies that have arrived on the social media scene in the past few years. And by training the right individual to properly … [Read more...]

5 Tips for Startups Looking for Strategic Partnerships

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By: Amarpreet Kaur Did you know? On average, each fast-growing company is engaged in 5 different types of strategic alliances. Having knowledge of how to strategically partner with another business is a critical factor in ensuring that your start-up is successful. "Businesses once grew by one … [Read more...]