5 Secrets to Digital Storytelling for Startups

5 secrets to digital storytelling for startups

By: Billy Vrbensky “Marketing is storytelling. The story of your product, built into your product. The ad might be part of it; the copy might be part of it. But mostly, your product and your service and your people all are part of the story. Tell it on purpose.” - Seth Godin, best selling … [Read more...]

Is North America in the midst of a technology bubble?

Image - Tech Bubble

By Wladimir Hinz, RIC Centre Research Associate With the memories of the dot-com and housing bubble still fresh in our minds, what have we learned about them? The first thing about bubbles is that they burst. Most of the time without a clear needle, making it impossible to trace the … [Read more...]

Your Post-Networking To-Do List

shutterstock_141640936

Networking doesn’t end after you’ve given a final handshake and swapped contact information. However, many professionals drop the ball when it comes to following up with their business connections. Whether it’s due to a busy schedule or lack of foresight, the follow up just doesn’t happen. … [Read more...]

Free Student Talent for Bootstrapped Startups

capstoneproject

By: Billy Vrbensky, RIC Centre Communications Intern You think you have what it takes to build your business idea into something big. You’re willing to put in the hard work, but at a certain point, you can’t continue to be all of the departments. You’ll need the right people to help your startup … [Read more...]

Can Green and CleanTech Startups Save the World?

7July2015 - Can green energy startups save the world 1

An Op-Ed by Wladimir Hinz, RIC Centre Research Associate ‘If everyone does a little, we’ll achieve only a little.’ - David McKay There’s an intense academic debate on whether climate change is real or not, with some experts stating that it’s just being caused by natural conditions and/or that … [Read more...]