Business Strategy Fundamentals

(2 workshops, 4 hours each)
This workshop series introduces entrepreneurs to practical tools that allow them to focus on two important components of their early venture.

Next RIC Workshop
Day 1 – November 5th, 2013 – 8:00 AM – 2:00 PM
Day 2 – November 12th, 2013 – 8:00 AM – 2:00 PM

Questions? communications@riccentre.com

Business Strategy Fundamentals – Entrepreneur’s Toolkit Workshops from MaRS Discovery District on Vimeo.

 

Day 1 – November 5th, 2013
8:00 AM – 2:00 PM
Designing a Value Proposition
Learn tools to identify viable target customers and explore the value offering of your venture. Deliverable: A one-sentence value proposition.

Pre-reading Materials

Market Strategy Workbook 2: Critical Value Factors
Market Strategy Workbook 3: Strategic Marketing Approach
Developing a Value Proposition
Value Proposition

 

Day 2 – November 12th, 2013
8:00 AM – 2:00 PM
Designing a Business Model
Use your value proposition to test your business model for sustainability and growth. Deliverable: A workable business model, based on Osterwalder’s Business Model Canvas.

Pre-reading Materials

Market Strategy Workbook 3: Strategic Marketing Approach
Business Model Design
Alexander Osterwalder, Business Model Generation

 

 

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