(2 workshops, 4 hours each)
This workshop series introduces entrepreneurs to practical tools that allow them to focus on two important components of their early venture.
Next RIC Workshop
Day 1 – November 5th, 2013 – 8:00 AM – 2:00 PM
Day 2 – November 12th, 2013 – 8:00 AM – 2:00 PM
Questions? communications@riccentre.com
Business Strategy Fundamentals – Entrepreneur’s Toolkit Workshops from MaRS Discovery District on Vimeo.
| Day 1 – November 5th, 2013 8:00 AM – 2:00 PM Designing a Value Proposition Learn tools to identify viable target customers and explore the value offering of your venture. Deliverable: A one-sentence value proposition. |
Pre-reading Materials Market Strategy Workbook 2: Critical Value Factors Market Strategy Workbook 3: Strategic Marketing Approach Developing a Value Proposition Value Proposition |
| Day 2 – November 12th, 2013 8:00 AM – 2:00 PM Designing a Business Model Use your value proposition to test your business model for sustainability and growth. Deliverable: A workable business model, based on Osterwalder’s Business Model Canvas. |
Pre-reading Materials Market Strategy Workbook 3: Strategic Marketing Approach Business Model Design Alexander Osterwalder, Business Model Generation |
