You are here: Home / Programs / Entrepreneur Workshops / Business Strategy Fundamentals

Business Strategy Fundamentals

(2 workshops, 4 hours each)
This workshop series introduces entrepreneurs to practical tools that allow them to focus on two important components of their early venture.

Next RIC Workshop
Day 1 – August 7th, 2012 – 8:00 AM – 2:00 PM
Day 2 - August 14th, 2012 – 8:00 AM – 2:00 PM


Questions? info@riccentre.com

Business Strategy Fundamentals – Entrepreneur’s Toolkit Workshops from MaRS Discovery District on Vimeo.

 

Day 1 - August 7th, 2012
8:00 AM – 2:00 PM

Designing a Value Proposition
Learn tools to identify viable target customers and explore the value offering of your venture.Deliverable:A one-sentence value proposition.
Pre-reading Materials
Market Strategy Workbook 2: Critical Value Factors
Market Strategy Workbook 3: Strategic Marketing Approach
Developing a Value Proposition
Value Proposition

 

Day 2 - August 14th, 2012
8:00 AM – 2:00 PM

Designing a Business Model
Use your value proposition to test your business model for sustainability and growth.Deliverable: A workable business model, based on Osterwalder’s Business Model Canvas.
Pre-reading Materials
Market Strategy Workbook 3: Strategic Marketing Approach
Business Model Design
Alexander Osterwalder, Business Model Generation

 

 

Share