(3 workshops, 4 hours each)
This workshop series examines the principles of marketing communication strategy and how start-ups can use them to increase opportunities for growth.
Next RIC Workshop
Day 1 – September 10th, 2013 – 8:00 AM – 2:00 PM
Day 2 – September 17th, 2013 – 8:00 AM – 2:00 PM
Day 3 – September 24th, 2013 – 8:00 AM – 2:00 PM
Questions? communications@riccentre.com
| Day 1 September 10th, 2013 8:30 AM – 1:00 PM Your MarCom Strategy Explore the importance of a cohesive MarCom strategy by identifying key opinion leaders in your field and planning how to contact them. Deliverable: A marketing strategy that complements your customer’s buying process. |
Pre-reading Materials Marketing Communications Workbook Marketing Messaging Positioning The Elevator Pitch |
| Day 2 September 17th, 2013 8:30 AM – 1:00 PM Executing Your MarCom Strategy Identify language you can use to explain your business to partners, customers, opinion leaders and the media. Deliverable: A series of sound bites for use with the media. |
Pre-reading Materials Marketing Communications Workbook Marketing Plan for Your Product Launch Advertising: Kotler on Marketing Buying Process |
| Day 3 September 24th, 2013 8:30 AM – 1:00 PM Communicating to Customers Learn the key principles of effective communication by creating a pitch that relies on the basics of storytelling—not on PowerPoint slides. Deliverable: A template for talking to potential customers. |
Pre-reading Materials Communicating Technology Innovations Environmental Analysis Customers: Kotler on Marketing What Hollywood can teach us about delivering a pitch Building a strong presentation |
