(3 workshops, 4 hours each)
This workshop series examines the principles of marketing communication strategy and how start-ups can use them to increase opportunities for growth.
Next RIC Workshop
Day 1 – Mar 6th, 2012 – 8:30 AM – 1:00 PM
Day 2 – Mar 13th, 2012 – 8:30 AM – 1:00 PM
Day 3 - Mar 20th, 2012 – 8:30 AM – 1:00 PM
Questions? info@riccentre.com
| Day 1 – Mar 6th, 2012 8:30 AM – 1:00 PM Your MarCom Strategy Explore the importance of a cohesive MarCom strategy by identifying key opinion leaders in your field and planning how to contact them.Deliverable:A marketing strategy that complements your customer’s buying process. |
Pre-reading Materials Marketing Communications Workbook Marketing Communications Overview Marketing Mix: Kotler on Marketing Marketing Messaging |
| Day 2 – Mar 13th, 2012 8:30 AM – 1:00 PM Executing Your MarCom Strategy Identify language you can use to explain your business to partners, customers, opinion leaders and the media.Deliverable: A series of sound bites for use with the media. |
Pre-reading Materials Marketing Communications Workbook Communicating Technology Innovations |
| Part 3 – Mar 20th, 2012 8:30 AM – 1:00 PMCommunicating to Customers Learn the key principles of effective communication by creating a pitch that relies on the basics of storytelling—not on PowerPoint slides.Deliverable: A template for talking to potential customers. |
Pre-reading Materials The Elevator Pitch Keep It Short and Simple Part 1 Keep It Short and Simple Part 2 Keep It Short and Simple Part 3 |
