The MarCom Toolkit

This workshop series examines the principles of marketing communication strategy and how start-ups can use them to increase opportunities for growth.

(3 workshops, 4 hours each)

Upcoming Workshop:
Day 1 – September 16, 2014 – 8:30 AM – 1:00 PM
Day 2 –  September 23, 2014 – 8:30 AM – 1:00 PM
Day 3 –  September 30, 2014 – 8:30 AM – 1:00 PM

Day 1
September 16, 2014
8:30 AM – 1:00 PM

Your MarCom Strategy
Explore the importance of a cohesive MarCom strategy by identifying key opinion leaders in your field and planning how to contact them. Deliverable: A marketing strategy that complements your customer’s buying process.
Pre-reading Materials
Marketing Communications Workbook
Marketing Messaging
The Elevator Pitch


Day 2
September 23, 2014
8:30 AM – 1:00 PM

Executing Your MarCom Strategy
Identify language you can use to explain your business to partners, customers, opinion leaders and the media. Deliverable: A series of sound bites for use with the media.
Pre-reading Materials
Marketing Communications Workbook
Marketing Plan for Your Product Launch
Advertising: Kotler on Marketing
Buying Process


Day 3
September 30, 2014
8:30 AM – 1:00 PM
Communicating to Customers
Learn the key principles of effective communication by creating a pitch that relies on the basics of storytelling—not on PowerPoint slides. Deliverable: A template for talking to potential customers.
Pre-reading Materials
Communicating Technology Innovations
Environmental Analysis
Customers: Kotler on Marketing
What Hollywood can teach us about delivering a pitch
Building a strong presentation


Cost of workshops

The Entrepreneur Workshops are valued at $560 per session but are free for RIC Centre clients!

  • Although the workshops are free of charge, a $50 deposit will be held at registration, which is fully refunded upon completion of all sessions in the series and a feedback survey.
  • If you are unable to attend a workshop session, please let us know four business days ahead of time. We regret that failure to do so may result in the loss of your deposit.
  • Non-clients are welcome to attend workshops at the cost of $100 per series, and can receive 10% off with completion of the feedback survey.

 For more information, please contact