Answer this question: What value do you bring to your customers? December 9, 2011 RICCentre By Marielle Voksepp What are you offering your customers? You probably think the answer to this question is obvious. But are you able to communicate this in a way that others can understand? Last week’s Entrepreneurship 101 lecture focused on creating a crisp and concise Value Proposition for your startup. According to lecturer Joe Wilson, a value proposition is a statement that tells others why your product is unique in a way that they can understand. It should include the following information: What your product/service is The target customer The value you provide to them Check out Joe’s slide deck to see examples of good and bad value propositions. For more on how to write YOUR value proposition, watch the Quick Hits video below. To watch the entire lecture, click here. Resources: Slide Presentation: Designing a Value Proposition Article: Value Proposition Article: Target Customer Workbook: Marketing Strategy Workbook 1: The Analytical Foundation Course schedule Join the LinkedIn Group Get updates on Vimeo Can’t make it this week? Check out our new live webcasts here Reposted from MaRS DD. Marielle Voksepp works as part of the education team at MaRS. She helps entrepreneurs get access to business resources both online and in-person. The RIC blog is designed as a showcase for entrepreneurs and innovation. Our guest bloggers provide a wealth of information based on their personal experiences. Visit RIC Centre for more information on how RIC can accelerate your ideas to market.