By Marielle Voksepp
What are you offering your customers?
You probably think the answer to this question is obvious. But are you able to communicate this in a way that others can understand?
Last week’s Entrepreneurship 101 lecture focused on creating a crisp and concise Value Proposition for your startup.
According to lecturer Joe Wilson, a value proposition is a statement that tells others why your product is unique in a way that they can understand. It should include the following information:
- What your product/service is
- The target customer
- The value you provide to them
Check out Joe’s slide deck to see examples of good and bad value propositions.
For more on how to write YOUR value proposition, watch the Quick Hits video below.
To watch the entire lecture, click here.
- Slide Presentation: Designing a Value Proposition
- Article: Value Proposition
- Article: Target Customer
- Workbook: Marketing Strategy Workbook 1: The Analytical Foundation
Can’t make it this week? Check out our new live webcasts here
Marielle Voksepp works as part of the education team at MaRS. She helps entrepreneurs get access to business resources both online and in-person.
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