Build your Web Marketing Skills January 4, 2012 RICCentre The Internet has become the primary marketing channel for many companies, but Internet marketing tools and techniques are still relatively new and constantly changing. Marketers, and those wanting to enter the profession, need to stay current with the most effective practices in this rapidly developing field. The University of Toronto School of Continuing Studies offers a course entitled “Tools and Fundamentals of Web Marketing” (SCS2118), which covers the strategies, tools and techniques used to create impactful web marketing programs. The course examines the role of web marketing in the overall marketing mix and explores key elements of web marketing, such as website design, search engine optimization (SEO), email marketing, digital advertising and the use of social media. The course is designed to combine a strong conceptual and practical understanding of web marketing and equip the student to apply the most important tools and techniques in their business environment. The course is part of a certificate in E-Business and Web-Marketing designed to provide a practical knowledge of the fundamentals and tools necessary to succeed in business online. The certificate, which is recognized by the Canadian Marketing Association, is comprised of two courses; SCS2118 Tools and Fundamentals of Web-Marketing SCS 2115 Tools and Fundamentals of E-Business Both of these courses are available at the University of Toronto Mississauga, with the next sessions beginning in January 2012. For more information, or to register, click here. John Foreman, Instructor – SCS 2118 Tools and Fundamentals of Web-Marketing Axel Kuhn, Instructor – SCS 2115 Tools and Fundamentals of E-Business The RIC blog is designed as a showcase for entrepreneurs and innovation. Our guest bloggers provide a wealth of information based on their personal experiences. Visit RIC Centre for more information on how RIC can accelerate your ideas to market.