Three Tips to Mobile Marketing April 23, 2012 RICCentre By: Fatema Fatakdawala The concept of marketing has changed its face very rapidly in the last few years. The principles behind marketing, however, are universal; keep your customers happy and loyal to your product/service. The golden rule has always been to gain new clients through recommendations and praise from your existing clients. You have scored the goal if you can achieve the latter to grow your business. While advances in technology have made our lives so much better, the challenge with marketing today is that customers are exposed to too much noise. Social media such as Facebook, Twitter, Youtube, etc. present an opportunity to build and grow your customer relationships within their networks. This tactic serves not only as a reminder of your product/service to potential customers but also for them to transfer that information to a friend overseas with one click. I turn to Kate Miller’s blog on mobile app marketing to offer three top tips that will assist your business in making a unique offering to your customers. 1. Message Forwarding Button Make it easy for clientele to comment on your business’ products and services using your mobile app. For example, inserting the feed of your Facebook stream will allow customers to “like” or rate your products and services as well as to “share” them with their own friends and family. This simple feature will allow you to quickly gauge what’s hot and what’s not in your store. 2. Suggestion Box Use your app as a mobile suggestion box to collect comments from customers. Not only is this a great way of knowing first hand what people think about your business, it’s also an easy way to quickly gather important data. Plus, customers that feel like they have a hand in making your business successful will be more engaged and loyal. 3. Customer Feedback Tool Push out polls to the users of your app and give them a quick way to provide feedback and share their opinions. This is another great way to gather data without being too intrusive, like in an interview, or too complicated, like with a feedback form. The heart of any business in customer satisfaction and feedback, so gathering information through a mobile app can really work to your advantage – plus its highly intuitive for your customer. Want to get started with no IT experience or financial investment? Tools offered by ShoutEm, MobileRoadie and Infinite Monkeys can let you do just that and more. Fatema joins the RIC team as the Communications Officer responsible for marketing, social media, event and web management. She is a graduate student pursuing her final year in the Master of Biotechnology program at the University of Toronto Mississauga. The RIC blog is designed as a showcase for entrepreneurs and innovation. Our guest bloggers provide a wealth of information based on their personal experiences. Visit RIC Centre for more information on how RIC can accelerate your ideas to market.