How To Outshine the Competition with Great Marketing August 15, 2012 RICCentre By: Mobolade Ekujumi After reading Friday’s Article on Vizualize.me and Venngage info-graphic creator I was highly impressed. There are numerous tools available for Entrepreneurs to utilize in Marketing and Communication that will increase brand awareness and create a superior brand image. These tools will give you that cutting-edge you need to stand-out from competitors without much work or technical expertise. You don’t have to go through the steep learning curve of Adobe Flash, Illustrator and other graphic design programs. You will find it amazing how much you can do with simple web based software like these. Prezi Say goodbye to boring old fashioned presentations with Microsoft Powerpoint. Prezi is the new cool. Prezi presentations keep your audience attentive to your message because of the compelling transition effects and typography. Sure you can do transitions in Powerpoint but the Prezi pan, zoom and slide motions are quite the spectacle. The best thing about it is how easy it is to make presentations. The developers have made the back-end just like the traditional presentation creating software with a simple title-header and a body where you can upload images, create graphs and insert text. With cloud based storage, multiple format media embedding, online collaboration, and a wide variety of templates to choose from, Prezi is the way to go. Use Prezi the next time you make a presentation and watch how your attentive your audience is from start to finish. Get Prezi free here Lujure Does your company have a Facebook fan page? If you don’t you should create one. Facebook is currently the 2nd most popular site on the web and it is great for Search Engine Optimization. Being visible on search engines means more potential customers find out about your company. More potential customers means more potential revenue. Most people still haven’t caught on to Facebook fan page customization which is a good thing for you. Lujure allows you build and customize your Facebook fan pages easier than ever. No coding, just a drag and drop interface. First impressions matter. The more visually appealing your Facebook landing page is the more likely it is customers will ‘Like’ it. A simple ‘Like’ keeps you connected to these customers forever, your updates appear on their news feed. Lujure offers a free plan with a few limitations and a $30 plan with unlimited tabs and pages. What a great tool. Get it here To learn more about how to develop a solid marketing strategy to reach your target customers, register for the 3 day RIC MarCom workshop starting September 12th. Watch the video below. Mo’ is a final year Student at the University of Toronto working full time with the RIC Centre as the Market Analyst. He is currently enrolled in the CCIT program pursuing a specialist in Digital Enterprise Management. With a solid background in Marketing, Digital Media, E-business strategies & Public Relations, Mo’ is also a multi-talented Web designer, radio host & event promoter. The RIC blog is designed as a showcase for entrepreneurs and innovation. Our guest bloggers provide a wealth of information based on their personal experiences. Visit RIC Centre for more information on how RIC can accelerate your ideas to market.