In our rapidly changing job market, many traditional careers and industries no longer provide the certainty of opportunity that previous generations have enjoyed. As the benefits of technology lower the barriers to set-up, start and build a successful business, entrepreneurship is an increasingly attractive option for many people in all stages of life. Whether participants are interested in exploring entrepreneurship before making the leap or have already started their entrepreneurial journey, this program will provide them with the latest insights and practical tools to accelerate their new business.
Offered in collaboration with MaRS Discovery District, the Certificate in Entrepreneurship guides aspiring and budding entrepreneurs through key strategic decisions and planning milestones in the initial stages of building a business, from developing realistic business and financing plans, to understanding and targeting the right market with effective marketing strategy and messaging. Using the latest tools, strategic thinking in entrepreneurial management, and feedback from industry experts, participants will develop important components of their business, reduce their start-up risk, and build their business faster.
The program includes an intimate classroom experience: one-on-one interaction with instructors; exposure to successful entrepreneurs; and lots of peer feedback. It offers participants the opportunity to talk to professionals and potential customers to gain real world insights to apply to their business.
The program is targeted to aspiring and early stage entrepreneurs and individuals who are interested in acquiring the requisite tools, knowledge, skills and networks to start, build, and grow a successful business. It will appeal to individuals from a variety of sectors, some who have previous / current corporate experience, as well as those have no corporate experience, but are interested in launching and/or accelerating the growth of their own business. The audience will include younger entrepreneurs, internationally educated professionals and more mature, career changers wanting to make the leap into their own venture.
Classes will be led by successful entrepreneurs and experienced professionals who understand the challenges of starting a new business.
Completion of six (6) courses:
SCS 2927 Foundations in Entrepreneurial Management (Pre-requisite for all other courses in the program)
SCS 2928 Market Discovery and Intelligence
SCS 2929 Building a Business Model and Plan
SCS 2930 Finding and Marketing to Customers
SCS 2931 Building and Managing Your Team
SCS 2932 Finding and Managing Financing
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