Canada’s Anti-Spam Legislation(CASL) Integration with CRM and Marketing Automation Made Easy
Toronto, ON —July 16, 2014 —realSociable, an industry leader in social prospecting, has just launched whiteCASL, along side it’s partners, a CRM based app that helps companies get and stay CASL-compliant. Starting July 1, 2014, any Canadian organization exchanging any electronic communication will fall under the requirements of theCanadian Anti-Spam Legislation (CASL). The legislation requires consent and impacts the existing infrastructure set in place including the CRM. realSociable worked with lawyers and industry experts to understand how to take that legal requirement and built a turnkey solution for CRM.
“We’ve been saying this for years, that the next-generation of communications is about a genuine conversation that is authentic,”says Dalia Asterbadi, the CEO of realSociable. “Marketing is about relationships and having an authentic connection with others. This legislation has imposed limitations, but it does force people to consider going back to the old fashioned way of doing business, where you know people and spend time creating, developing and maintaining positive relationships. That’s what realSociable’s vision and direction in supporting people to increase their retention and effectiveness, it indirectly lends a helping had to what whiteCASL supports”.
There is a simplicity to whiteCASL. It allows companies to define their contact flow and to segment, finding out which contacts need consent and which ones don’t. whiteCASL then allows companies to set up notifications, identifying if a new lead or contact is created in Canada that does not have consent status updates and other important CASL-related issues. It makes companies audit-ready while helping them with their net new as well as their databases. Strategy, workflow and execution are achieved & integrates with email and marketing automation vendors such as Pardot, Marketo, Mailchimp, Eloqua, Vertical Response and HubSpot.
To learn more about whiteCASL visit www.whitecasl.com.
You can learn more about realSociable and Social Prospecting in the recent Sandhill article published about the ROI that matters here: http://sandhill.com/article/the-roi-that-matters/