SEO basics for entrepreneurs: Easy tips for optimizing your website

By: Philippe Desjardins, Business Consultant

Original post here.

One of the obvious keys to growing a business is to get introduced to people who need your products and services. Great news! Research indicates that over 90% of people use the Internet when evaluating a purchase. In other words, the Internet is full of people looking for you.

But how do you get them to find your website?

There are two options: either you purchase the traffic by buying online ads or you don’t. If you’re one of the 100% of people who prefer free options to paid options, this article is for you.

The free option is search engine optimization (SEO).

What is SEO?

The term refers to techniques you can use to improve your website’s ranking on the results pages of search engines such as Google. If you want to attract more free Internet traffic, it’s something you need to focus on and get right.

SEO can be complicated when you dig deep into it. But, it’s relatively easy for you to understand the basics and implement them on your site. And, just by covering the ABCs, you will be putting your business ahead of the competition in many cases.

A simple SEO recipe

Here’s how to do it

First, take a look at your website and structure it so that each page is built around one single theme.

You want to do this because search engines aim to provide users with the information they’re seeking the first time, every time. In order to do that, they need to understand the content of your webpages.

Make it easier for search engines

By building each page of your website around a single theme you make it much easier for them to classify your page and present it when it’s relevant to a search.

Next, choose keywords you will use to optimize each page. Think about the keywords people are most likely to use to find the information provided by that page.

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