Breaking Down Your Pitch to Investors July 29, 2021 RICCentre When you decide you want to start a business, it usually involves pitching. Whether you are pitching to investors or pitching the idea to friends and family, the pitch itself is an important factor when it comes to articulating your business idea and getting people on board to support you.In the past few years, more and more people have decided to build their own startup. This means that investors have no shortage of opportunities to choose from when it comes to what they want to invest their money in. It does not matter how good your product or service is, it cannot sell itself which is why perfecting your pitch is incredibly important.In this blog, we are going to break down a pitch into all of the various elements you need to include in order to get investors on your side. Table of Contents 5 Key Elements of a PitchWhat to Include and Not Include in a Pitch Deck15 Essential Pitch Deck Slides 5 Key Elements of a Pitch 1. Introduce Yourself & Your Team – Let the investors know who you are, what your background is and why you have decided to start this business.2. Articulate the Problem – You need to make it clear that there is a problem or need that the market is not currently having met. Outline the gaps in the industry that present an opportunity for the solution you have.3. Present the Solution – Once your audience understands the problem, walk them through how your product or service is the perfect solution. Tell them about the features you offer and how they differ from the competition. Walk them through how the product or service works.4. Validate Your Market – You need to have clearly identified a market that is willing to buy your product or service. Make sure you know exactly who these people are, how they behave and what characteristics they have. If you’re not sure how to validate your market, check out our blog about it here.5. Walk Through Your Business Model – Clearly outline how your product or service will make money. Investors want to know that you have a clear understanding of where you will allocate the money they invest in you and how you plan to repay them. Paint a perfect picture of the potential returns your investors will receive. RELATED: How to Prepare the Perfect Pitch – The 8 Steps in Creating a Pitch Deck What to Include and Not Include in Your Pitch Deck What you say and how you say it is important when it comes to pitching your business idea. A typical pitch is accompanied by a slide deck. Here are some important details you should know about putting together your presentation slides.Do include images and graphs to help state your point make it easy to read and accessible prior to the pitch, usually in PDF format show your passion for the business by connecting it to a personal story make sure your presentation looks professional, up to date and reflects the quality of the idea you are presentingDon’t make your presentation longer than 20 slides make the slides wordy focus on the competition but instead focus on how your product is better than the competition use acronyms or terms people may not understand that are related to your specific industry 15 Essential Pitch Deck Slides According to Forbes, these are the 15 key slides you want to ensure you include in your pitch deck. Slide 1: Company OverviewSlide 2: Mission/Vision of the CompanySlide 3: The TeamSlide 4: The ProblemSlide 5: The SolutionSlide 6: The Market OpportunitySlide 7: The ProductSlide 8: The CustomersSlide 9: The TechnologySlide 10: The CompetitionSlide 11: TractionSlide 12: Business ModelSlide 13: The Marketing PlanSlide 14: FinancialsSlide 15: The Ask The pitch is the one thing that stands in between you and the funds you need to make your business idea turn into reality. Make sure you pitch with confidence and come prepared with all of the information the investors are looking for. Want to land the perfect pitch? Here at RIC Centre, we know that building a startup can be difficult. That’s why we created a 3-part pitching event called Champion Series to help startups become pitch ready.Register as a RIC Centre client to get access to this event and all our tech-startup focused programming and resources. On the Blog: Read More about Funding for Startups Top 5 Things Investors Look For in Startups What information do investors want to know about your company before investing in it? Here are the top five things investors look for in… Read more How to Prepare for Your First VC Fundraising Properly preparing for your first VC meeting will greatly affect your chances of success. There’s more to it than just expressing your vision for the company and… Read more Early-Stage Government Programs for Your Startup To help you figure out the kinds of funding programs available for early-stage startups, we reached out to some of RIC Centre’s tech-focused entrepreneurs… Read more About the AuthorKierstyn PareSocial Media Director, King Street MediaKing Street Media is a Toronto-based marketing and creative agency focused on purpose-driven growth. Their agency supports entrepreneurs, businesses and nonprofits by providing dedicated services ranging from digital advertising and social media marketing to brand strategy and content creation.