Entrepreneurship 101 is MaRS’s flagship free weekly lecture series featuring key topics related to starting a successful business, aimed at social innovators, technology and life sciences researchers and trainees. Topics include funding your business, marketing, recruiting, intellectual property and more. Join us at iF for an informal viewing over coffee, no registration required.
In order to craft your value proposition, you need to make certain assumptions about your target market. It is important to validate these assumptions through market research techniques and analysis. In this lecture, market research experts will introduce the principles of market research and analysis, including analytical frameworks such as the PEST analysis and Porter’s Five Forces.