Entrepreneurship 101 is MaRS’s flagship free weekly lecture series featuring key topics related to starting a successful business, aimed at social innovators, technology and life sciences researchers and trainees. Topics include funding your business, marketing, recruiting, intellectual property and more. Join us at iF for an informal viewing over coffee. No registration required.
This lecture provides practical tips on how to prepare to enter the marketplace with your product. It is relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch. Case studies are used to emphasize the importance of taking a customer-centered approach to market entry and illustrate the barriers to scaling and selling your product.