Entrepreneurship 101 is MaRS’s flagship free weekly lecture series featuring key topics related to starting a successful business, aimed at social innovators, technology and life sciences researchers and trainees. Topics include funding your business, marketing, recruiting, intellectual property and more. Join us at iF for an informal viewing over coffee, no registration required.
This lecture focuses on defining the field of marketing communications with a particular emphasis on technology start-ups. This lecture is particularly relevant for those start-ups that have limited funds available for marketing. Learn the basics of advertising, branding, public relations and social media. Find out about tools you can use to demonstrate your thought leadership and where to go for help when developing a marketing plan.