Looking for what’s happening at RIC Centre?

We host many different events throughout the month! The calendar below features events from organizations involved in the ONE Network Partners in Peel, including RIC Centre and the innovation community in Ontario.

Looking for more? Check out our blog for updates on other programs, events and opportunities from the Innovation and Entrepreneurship community in the Greater Toronto Area.

Keep up to date with startup news and events across the GTA with our Monthly Digest or submit your own event.

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Influencer Marketing 101

February 3 @ 12:00 pm - 1:00 pm

Why should Influencer Marketing be on your radar?


Social media has given rise to personal brands and reputable products to a global online audience looking for new and interesting content. In the early 1920s, it was brands such as Cola-Cola that were endearing us to characters like Santa Claus and later, Kellogg with characters like Tony the Tiger. Now, with the advent of social media, individuals are getting the opportunity to design and create brands that are rivalling these giants. It’s also creating new marketshare for up and coming brands and concepts.


In its earlier days, influencer marketing was pretentious, highly unregulated and somewhat superficial. It would appeal to your needs and desires. Now, influencers on platforms such as Instagram and TikTok have allowed people to make real connections with their audience. Whether it be through interest, appeal, or a social connection, influencers are finding new and interesting ways to reach a global audience, which was previously out of reach. This phenomenon didn’t happen overnight. It’s been part of a series of evolutionary steps that have changed the way we market products, or brands, on a global scale.


Join Tristan Rahman, Founder and CEO of Rizer Social , a real-time influencer marketing platform powered by artificial intelligence in our Influencer Marketing 101 webinar.


Key Discussion Points:

  • Authenticity: Understanding what is influence marketing and it’s myths
  • Differences between B2B and B2C influencer marketing
  • Is your business a right fit for influencer marketing?
  • Techniques and emerging strategies to leverage influencers to promote your business and brands.
  • How to measure the impact of your influencer campaigns. What are the metrics that matter the most?



Register Here


February 3
12:00 pm - 1:00 pm
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RIC Centre Blog

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Check out our blog to stay updated on the latest news from us, our startups, and our community!

Startup Toolkit- Self Guided Courses

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Ideal: All entrepreneurs

Online courses to fit your needs so you can grow your company—fast. Self guided courses on Pitching to Investors, Introduction to Investment Readiness, Entrepreneurship 101, Introduction to Market Sizing, Introduction to Valuation, and B2B Sales for Founders.

MVP to Market

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Ideal: Entrepreneurs working on business model development and marketing strategy.

Applications for our MVP to Market fall cohort are now open. This 3 month program will is a mix of webinars, expert-led workshops, self-directed business activities, and peer networking to help you reach your next milestone.