Today’s B2B buyers are more empowered than ever before. They do their own research, read reviews, and price compare online. In comparison, we know from the modern B2C world, 90% of the buying decision is made before a potential customer even walks into a storefront. We need to be fluid. What worked 24 or even 12 months ago is now outdated. It simply won’t work anymore.
The use of video in a modern sales and marketing strategy is not an option anymore, but is now vital to your success.
About the Speaker:
Evan Santa, Manager, Business Development, Vidyard
In his time in Saas, Evan conceived an entire business development department that became the backbone of a multi-million dollar sales org, hired over 40 reps, and generated over $32M (and counting) in opportunity pipeline, while managing teams for two different companies. He takes pride in developing and motivating teams that challenge the status quo.
In regards to business development, sales, and modern people management within the Saas industry, the code of success has not been cracked. However, Evan believes he hold a major advantage with his methodology & training program to implement, grow, and harness young talent to achieve and exceed a company’s revenue targets