The RIC Centre Customer Segmentation Workshop will include beachhead identification, market sizing, persona and scenario design. Founders will learn about live persona development and how to structure customer segmentation workshops. This session uses Peer-to-Peer methodologies based on Aulet’s work at MIT’s Sloan School of Management.
Ideal Attendee: are startups that have a prototype/beta or minimum viable product (MVP), as well a team, some customer validation, and some traction. Please note that to benefit from the peer-to-peer nature of these sessions, all attendees are expected to engage and remain for the full session.