Events

We host many different events throughout the month! The calendar below features events from organizations involved in the ONE Network Partners in Peel, including RIC Centre and the innovation community in Ontario.

Looking for more? Check out our blog for updates on other programs, events and opportunities from the Innovation and Entrepreneurship community in the Greater Toronto Area.

Keep up to date with startup news and events across the GTA with our Monthly Digest or submit your own event.

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RIC Centre Entrepreneur Workshop: Marketing and Communications Toolkit

November 8 @ 9:00 am - 1:00 pm

|Recurring Event (See all)

An event every week that begins at 9:00am on Thursday, repeating until November 22, 2018

REGISTER HERE

(3 sessions, 4 hours each)

Entrepreneur’s Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components.

In each four-hour session you will generate a deliverable that you will use frequently in the business development process.


Workshop Schedule

Session 1 – Identify and Define Your Target Audience // November 8, 2018 from 9:00am – 1:00pm

This session introduces the “MarCom Strategic Framework,” and focuses on two key elements: defining your target audience and establishing credibility.

Deliverable: A strategy to build a target audience, as well as identify and engage with key opinion leaders (KOLs) to build domain leadership and credibility

Session 2 – Evaluating Channels // November 15, 2018 from 9:00am – 1:00pm

In this session, you will align your marketing objectives with the consumers’ buying process while examining a variety of marketing channels and activities. You will evaluate and select which ones are the most relevant and credible with your target audience.

Deliverable: A strategy to evaluate and select relevant marketing activities and media channels to complement your customers’ buying process, and develop a brand positioning statement

Session 3 – Communicating to Customers // November 22, 2018 from 9:00am – 1:00pm

In the final MarCom session, the focus will be on developing your message. You will explore communications techniques, identify language that resonates with your target market, and adapt the message across the selected media that efficiently and effectively reaches your target market.

Deliverable: A series of clearly structured messages, a media selection template and key components of a media kit

Startup Bootcamp

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Ideal: Early stage entrepreneurs (Stage 0-2)

Starting a new business can be confusing. Learn legal, financial, and funding basics with professional service provided to start your business.

Get connected with our community of entrepreneurs.

Entrepreneur's Toolkit

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Ideal: All entrepreneurs

Free hands-on group session that offers tools, mentoring, and peer feedback that are essential for businesses.

Expert Speaker Series

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Ideal: All entrepreneurs

Listen to various business-related talks to receive education training and ensure your company’s accelerated growth.