We host many different events throughout the month! The calendar below features events from organizations involved in the ONE Network Partners in Peel, including RIC Centre and the innovation community in Ontario.

Looking for more? Check out our blog for updates on other programs, events and opportunities from the Innovation and Entrepreneurship community in the Greater Toronto Area.

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Workshop on Primary Market Research and Startup Validation

November 27, 2018 @ 12:00 pm - 2:00 pm


“The customer is the expert of their problem, and you are the expert in finding a solution to that problem.”

The Customer Insights workshops will cover the essential elements of designing a qualitative research study, including how to build your ideal customer persona, ask the right questions and properly define your participant sample. The session will deep dive into developing discussion guides and some of the best practices when executing a focus group or an in-depth interview as well as data analysis.

Key Takeaways:
– Understand the differences between qualitative and quantitative research
– How to develop a structured discussion guide that will help you ask the right questions
– Build out your customer persona and use it to recruit the correct sample
– How to analyze the qualitative data collected

Ideal Audience:
Any venture looking to learn about conducting Primary Research. Majority of the content will focus on designing and executing a qualitative study and how to define a customer persona.

The workshop will be delivered by Jovana Stranatic who is a Certified Market Research Professional (CMRP) working with the Market Intelligence team at MaRS Discovery District where she leads the Customer Insights service offering. Jovana holds a degree in Behavioral Psychology from the University of Windsor and a Post-Graduate certificate in Research Analysis.

Register here


RIC Centre
2660 Speakman Drive
Mississauga, L5K 2L1 Canada
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Startup Bootcamp

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Ideal: Early stage entrepreneurs (Stage 0-2)

Starting a new business can be confusing. Learn legal, financial, and funding basics with professional service provided to start your business.

Get connected with our community of entrepreneurs.

Entrepreneur's Toolkit

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Ideal: All entrepreneurs

Free hands-on group session that offers tools, mentoring, and peer feedback that are essential for businesses.

Expert Speaker Series

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Ideal: All entrepreneurs

Listen to various business-related talks to receive education training and ensure your company’s accelerated growth.