MVP TO MARKET PROGRAM

Get to Revenue Faster with Expert Advice

If you have an innovative hardware or software MVP, M2M will help get you to market faster.

Born out of the COVID-19 crisis, the most secure method for startups to grow is on the customer dollar. By focusing on business model development and marketing strategy, our team will help prepare you and your MVP get to revenue faster.

Applications for our fall cohort are now closed. Subscribe to our newsletter to stay up to date on when applications reopen.

program Partners

M2M is for you if

You have an innovative tech-based business
You have a well-defined value proposition and know exactly who your target customers are
You have an MVP but need help with your business model and marketing
You're adapting your launch strategy for the new economic reality

Program Details

M2M focuses on two critical areas: business model development and marketing strategy.

The program will run between October 19- December 4th, 2020 and will require 4-10 hours every week during regular business hours and comprises of webinars, expert-led workshops, self-directed business activities, and peer networking. There will be concrete weekly deliverables to promote hands-on learning.

Business Model Development

Marketing Strategy

“We found that the M2M program helped us at just the right time. We are weeks away from launch and the program helped us refine our sales process and improved our sales and marketing messages. Everyone was exceptionally helpful (even the participants) and a good crew to work with. M2M helped to reframe some of our thinking. Thanks!”

Kathleen Webb, CEO & Founder, Skill Squirrel

What you'll get

hit your next milestone

Learn how to take your business to the next level with coaching on investment readiness, financial planning, product positioning, and tactical marketing

Guidance from Experts and advisors

Learn from exclusive training session with industry advisors and qualified service providers and build your understanding of startup management bet practices

Access Partner packages

We've forged key partnerships with AWS, Google Cloud, and HubSpot for Startups to bring you startup friendly deals and pricing

Peer to Peer sessions

Build your network among like minded peers and share your experiences with local entrepreneurs

Access Market Intelligence

MaRS Market Intelligence Services will help to inform your unique business strategy and prepare you for investment

Badge & Certificate of Completion

Receive a downloadable badge for completion of the program

“I have been fortunate to be part of the MVP 2 Market program offered by RIC Centre. Trough the last couple of months, I had the chance to meet with fellow entrepreneurs from different industries and to share experience, all was guided by top minds from RIC Centre’s advisors and partner organizations including MaRS, BDO, City of Mississauga and City of Brampton. Additionally with the industry partners like MaRS market intelligence, Google Cloud for Startups, Amazon Activate and Hubspot for startups, it was much easier to access generous grants to help expedite our move to production. From all Autoly Inc. team, thank you RIC Centre.”

Mohamad Sibai, CEO & Founder, Autoly Inc.