M2M Through The Crisis MVP TO MARKET PROGRAM Get to Revenue Faster with Expert Advice If you have an innovative hardware or software MVP, M2M will help get you to market faster. Born out of the COVID-19 crisis, the most secure method for startups to grow is on the customer dollar. By focusing on business model development and marketing strategy, our team will help prepare you and your MVP get to revenue faster. Program Cost: $499 Register before September 30th, 2020 to qualify for the Early Bird Special (50% off). Registration Deadline: October 12th, 2020 Register program Partners M2M is for you if You have an innovative tech-based business You have a well-defined value proposition and know exactly who your target customers are You have an MVP but need help with your business model and marketing You're adapting your launch strategy for the new economic reality Program Details M2M focuses on two critical areas: business model development and marketing strategy. The program will run between October 19- December 4th, 2020 and will require 4-10 hours every week during regular business hours and comprises of webinars, expert-led workshops, self-directed business activities, and peer networking. There will be concrete weekly deliverables to promote hands-on learning. Business Model Development Financial modelling and projections Investment and government incentive programs Developing a revenue strategy Marketing Strategy Digital marketing Understanding your sales process Converting leads Apply Now “We found that the M2M program helped us at just the right time. We are weeks away from launch and the program helped us refine our sales process and improved our sales and marketing messages. Everyone was exceptionally helpful (even the participants) and a good crew to work with. M2M helped to reframe some of our thinking. Thanks!”Kathleen Webb, CEO & Founder, Skill Squirrel What you'll get hit your next milestone Learn how to take your business to the next level with coaching on investment readiness, financial planning, product positioning, and tactical marketing Guidance from Experts and advisors Learn from exclusive training session with industry advisors and qualified service providers and build your understanding of startup management bet practices Access Partner packages We've forged key partnerships with AWS, Google Cloud, and HubSpot for Startups to bring you startup friendly deals and pricing Peer to Peer sessions Build your network among like minded peers and share your experiences with local entrepreneurs Access Market Intelligence MaRS Market Intelligence Services will help to inform your unique business strategy and prepare you for investment Badge & Certificate of Completion Receive a downloadable badge for completion of the program “I have been fortunate to be part of the MVP 2 Market program offered by RIC Centre. Trough the last couple of months, I had the chance to meet with fellow entrepreneurs from different industries and to share experience, all was guided by top minds from RIC Centre’s advisors and partner organizations including MaRS, BDO, City of Mississauga and City of Brampton. Additionally with the industry partners like MaRS market intelligence, Google Cloud for Startups, Amazon Activate and Hubspot for startups, it was much easier to access generous grants to help expedite our move to production. From all Autoly Inc. team, thank you RIC Centre.”Mohamad Sibai, CEO & Founder, Autoly Inc. Participants October 2020 TBD July 2020 Africity Pages AssetFloAtlas 365autolyAutomata Technologies AvailsAVROD Beyond Frontiers Candoo Pharmatech Company Inc.Cedallion Systems Inc CloserCollab cPen.ioCreek Analytics (Cotton Creek) CRS Technology Corp. CurbAssist Delson Aeronautics Ltd e-Care AnywhereELIGO CARS INC GlitchTrax Corp.Happy Parenting (The Red Card Blue Card Game)Housee Technologies Imaginal Innovations Inc.Indie GymInfostructure Technology Inc (CRAFTS)InstantScouting knnct Markets Corp.Law Booth Lifeaccount IncLyrha Mgma+ ModApic MonChef Monroe Solutions Group Inc.Mosea Technologies Limited Nursery Pager OnPoint Scissors CutShiv Consultancy Services StratosfySunPillar The Healthy Living The Unknown Creative (Ash Times Inc) TrustD Application M2M Through the Crisis Application Save my progress and resume later | Resume a previously saved form Resume Later In order to be able to resume this form later, please enter your email and choose a password. Your Email: A Password: Confirm Password: Be honest in your responses, and if you’re not sure or haven’t worked out your strategy yet for some of these items, it’s ok to indicate that. We want to know where your current thinking is at. General Info Business Name Founder First Name Founder Last Name Founder Email Founder Phone Number Business Website Eligibility Are you a client of the RIC Centre?YesNo In order to be considered for this program you must be a registered client of the RIC Centre. Please complete the RIC Centre new client form after completing this application. You can copy/paste some of the answers that are similar on both forms. Register Here Are you an innovative technology company (building, developing your own proprietary tech such as software, hardware, new product, new technological process) YesNo If you are not sure if you qualify, you will be screened during the intake call which is scheduled after you fill out the application to become a registered RIC client. I understand that this program costs $499 per company upon acceptance, with a 50% off early bird discount available for applications received before Sept 30, 2020YesNo Business Specifics What is the specific problem you are solving for your customers? How big is the problem? What is your business value proposition in 1-2 short paragraphs? Must contain the following information: 1. Specific description of the proposed technology / solution. 2. Specific description of the first target customer segment. 3. Specific description of the values the solution will deliver to the customer. Describe the current stage of your business (select all that apply)I have an idea onlyI have conducted research by speaking directly with my target customersI have a non-functional demo, prototype or wireframeI have a functional minimum viable productI have secured a partnershipI am running or have run a pilot or beta with customersI have sold my product to customersI have applied for patents or other IP protectionI have raised external funding or grants Describe your team – each founder / employee with a short description of role and key point about their past experience. Is anyone working on it full time? What is your current challenge and next major milestone you want to achieve? What is your revenue model (how do you charge, who do you charge, what do you charge?) Evaluation Criteria Applications will be evaluated compared to and relative to the applicant pool, and the top companies will be chosen to join the program as space permits Evaluation criteria include:General business evaluation and feasibilityHow well the business was described and conveyed in the applicationLevel of validation achieved so farWell thought out value propositionWell thought out revenue modelUnique problem and solution TeamRobustness of the founding teamExperience of the founding teamGoals and objectivesRealistic and achievable milestones / goals. reCAPTCHA helps prevent automated form spam. The submit button will be disabled until you complete the CAPTCHA. Save my progress and resume later | Resume a previously saved form Contact Information Have another question? Contact Us
