Future Proof Program: Transformation Team and Digital Main Street Lab August 19, 2020 Building on the successful launch of the ShopHERE powered by Google program, Digital Main Street, in partnership with FedDev Ontario, the Ontario Ministry of Economic Development, Job Creation and Trade, Invest Ottawa, Communitech and NORCAT is proud to announce its Future Proof Program. COVID-19 forced businesses across Ontario to close their doors this spring and many are looking for new and creative ways to attract business. With Future Proof, Digital Main Street aims to expand their support and create lasting change for small businesses across Ontario through three initiatives called Transformation Teams, the Digital Main Street Lab and the Community Collaboration Project. Transformation Teams will offer transformation plans to small businesses through working with an interdisciplinary team of marketing professionals, web designers and creators. These Transformation plans will help to create new businesses models, develop and implement digital marketing strategies; maximize digital tools and more. In a process lasting up to six weeks, each business will work with a team of highly trained students and recent graduates that will include a web designer, digital marketer, graphic designer, UX/UI designer and copywriter. This team will offer tailor made plans for deep digital transformation and give each business owner the tools to maintain their upgraded online presence. The Transformation Teams program will provide free and direct support to businesses, while providing on the job training to the teams of students and recent graduates. Applications are now open. The Digital Main Street Lab is focused on building collaborations between technology companies and communities to pilot innovations that encourage transformational change along main street for businesses. Projects that offer new ways for customers to access main street businesses are of interest. Successful projects will be eligible to receive up to $25,000 in support for implementation. Applications for the Digital Main Street Lab will be live until October 31, 2020.